Chen Chun-Hsien

Chen Chun-Hsien
Associate Professor
Tel: 6790 4888
Email: mchchen@ntu.edu.sg
Office: N3.2-01-06 
  • PhD University of Missouri-Columbia 1996
  • MS University of Missouri-Columbia 1991
  • BS National Cheng Kung University 1984

Prof Chen, Director of the Design Stream, received his BS degree in Industrial Design from National Cheng Kung University, Taiwan, MS and Ph.D. degrees in Industrial Engineering from the University of Missouri-Columbia, USA. He has several years of product design & development experience in the industry. He has served as a technical reviewer for National Science and Technology Awards (Singapore), National Research Foundation of Korea, and a judge for Pin Up Design Awards (Korea), an advisory board member (Singapore representative) of ISPE (International Society for Productivity Enhancement) and various international conferences held in USA, Europe, China, Korea, Malaysia, Hong Kong and Taiwan. Prof Chen is Co-Editor-in-Chief of Advanced Engineering Informatics (ADVEI), a SCI journal published by Elsevier (UK). Besides ADVEI, he is an editorial board member of Recent Patents on Engineering, Heliyon, Journal of Kansei, and Ambient Intelligence and Ergonomics. He is/was a Shanghai Eastern Scholar (appointed by Shanghai Maritime University as an Eastern Chair Professor, 2011 – 2014), a Guest Professor of Tianjin University (since 2013), a Visiting Professor of National Cheng Kung University (2011), a Guest Professor of Shanghai Maritime University (since 2006), and Chaoyang University of Technology (2008 – 2010).

  • Interest:
    Collaborative/Human-centric/Consumer-oriented Product Design and Development, Knowledge Engineering, Design Sciences, Human Factors in Design, Engineering Informatics in Product/Engineering Design.
  • Projects:
    Integrated System for the Future Air Traffic Management Work Place and Human Factors Evaluations of Conflict Resolution Aid in Future Air Traffic Control
    This project proposes the development and evaluation of a future work place for air traffic controllers. The proposed work place integrates layers of interaction between the user, and several active and passive displays as well as other touch and tactile user interfaces.
    [Design & Human Factors Lab and Fraunhofer IDM@NTU, Industrial Eng & Design]
    Human Factors in Vessel Traffic Management: Causal Factors and Preventive Interventions
    This work is designed to investigate and mitigate human fatigues in vessel traffic management (VTM) focusing on operators’ workload and human factors, as well as the VTM workspace environment and system ergonomics.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Physical Digital Human Modeling for Proactive Ergonomics
    This study focuses on investigating into some basic but essential digital human modeling techniques to build the groundwork for developing an interactive virtual system in which digital humans can look, act, and even think like real humans do.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Development of a Decision-Support System for Detecting Maritime Security Threats
    The aim of the project is to develop a decision support system to detect, mitigate and deter possible maritime security threats, and provide early warning so that preventative measures against possible security threats affecting ships or port facilities can be taken.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Tools for Initial Design & Bidding in a Collaborative Design Chain
    The aim of this project is to focus on the initial portion of the PDLC (Product Development Life-Cycle), containing commercial bidding for product development contracts, specification development and conceptual design.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Soft Computing for Concurrent Product Design Evolution and Evaluation
    A computer-aided concurrent product design evolution and evaluation approach has been developed, with which a product can be designed and evaluated in terms of assemblability, manufacturability, and estimated costs simultaneously through a blackboard architecture.
    [Design & Human Factors Lab, Industrial Eng & Design]
    A Knowledge Handling Strategy for Customer-Oriented Product Conceptualization
    A prototype customer-oriented product conceptualization system was established to provide a generic product platform that can be used for the design of tangible or intangible products under a unified framework.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Design Project Management for New Product Development in a Global Collaborated Environment
    An agent-based intelligent system is established by integrating agent technology and a potpourri of novel approaches and methodologies to realise a tool for real-time modelling, analysis and dynamic scheduling of iterative design projects in a global collaborated environment.
    [Design & Human Factors Lab, Industrial Eng & Design]
    Management and Forecast of Dynamic Customer Needs
    A customer requirements analysis and forecast system, based on the principles of artificial immune and neural systems is constructed to track and learn the dynamism of customer needs evolution, and to perform data forecast.
    [Design & Human Factors Lab, Industrial Eng & Design]
    A Correlation Handling Strategy for Consumer-Oriented Emotional Design of New Products
    A prototype product emotional design system is established for facilitating the conceptual design of consumer products with desired emotional impacts.
    [Design & Human Factors Lab, Industrial Eng & Design]
    A Study of Context Based Multi-Sensory Product Experience
    This project aims at establishing a novel methodology to systematically acquire users’ multi-sensory experience from a contextual level concerning individual differences and comprehensively integrate the multiple aspects of user experiences qualitatively and quantitatively.
    [Design & Human Factors Lab, Industrial Eng & Design]
    An Investigation into Affective Properties of Sporting Goods Based on Cycling Experience
    In this work, user experience techniques are adapted and a profiling model is proposed to meet individual psychological needs in a bid to improve a player’s game by training with positive emotions constantly.
    [Design & Human Factors Lab and ISR, Industrial Eng & Design]
    Customer Needs Management for Product Innovation: Segmentation Modeling and Ontology-Based Approaches
    This study aims at building a novel customer needs management system (CNMS), which comprises an Involvement-Thinking-Feeling (ITF) segmentation model and an ontology-learning customer needs representation (OCNR) system, to accurately identify innovative customers and represent customer needs.
    [Design & Human Factors Lab, Industrial Eng & Design]
    A Customer-Oriented Product Conceptualization Strategy Based on Crowd-Innovation
    The project aims at establishing solutions for a simplified product innovation approach that is built on customer contributions to pursue radical innovation through both knowledge and technology perspectives.
    [Design & Human Factors Lab, Industrial Eng & Design]

Research Staff and Students under supervision

PhD Students
Name Project
Kuo Joyu An Investigation into the Affective Properties of Sporting Goods Based on Cycling Experience
Li Fan A study of identifying causal factors and minimizing human errors in traffic management operations
Lai Hsueh-Yi Unstable approach in aviation : causal factors and preventive interventions
Wang Zuoxu Innovative user-centric design and solution generation in a smart commercialization enviroment

Selected Publications (click here for full publication list in PDF)
  • Chang, D. and C.-H. Chen. (2015, December). “Product concept evaluation and selection using data mining and domain ontology in a crowdsourcing environment,” Advanced Engineering Informatics, 29(4), 759-774.
  • Trapsilawati, F., Xingda Qu, C.D. Wickens and C.-H. Chen. (2015, June). “Human factors assessment of conflict resolution aid reliability and time pressure in future air traffic control,” Ergonomics, 58(6), 897-908.
  • Chang, D., C.-H. Chen and K.M. Lee. (2014, October). “A crowdsourcing development approach based on a neuro-fuzzy network for creating innovative product concepts,” Neurocomputing, 142, 60-72.
  • Chen, C.-H., L.P. Khoo, Y.T. Chong and X.F. Yin. (2014, May). "Knowledge discovery using genetic algorithm for maritime situational awareness,” Expert Systems with Applications, 41(6), 2742-2753.
  • Huang, Y., C.-H. Chen, I.-H.C. Wang and L.P. Khoo. (2014, January). “A product configuration analysis method for emotional design using a personal construct theory,” International Journal of Industrial Ergonomics, 44(1), 120-130.
  • Chen, X., C.-H. Chen, K.F. Leong and X. Jiang. (2013, July). “An ontology learning system for customer needs representation in product development,” International Journal of Advanced Manufacturing Technology, 67(1-4), 441-453.
  • Huang, Y., C.-H. Chen and L.P. Khoo. (2012, November). “Products classification in emotional design using a basic-emotion based semantic differential method,” International Journal of Industrial Ergonomics, 42(6), 569-580.
  • Huang, Y., C.-H. Chen and L.P. Khoo. (2012, September). “Kansei clustering for emotional design using combined design structure matrix,” International Journal of Industrial Ergonomics, 42(5), 416-427.
  • Chen, C.-H., Y.T. Chong, W. Chang and W. Yan. (2012, January). “A quality–time–cost-oriented strategy for product conceptualization,” Advanced Engineering Informatics, 26(1), 16-25.
  • Yin, X.F., L.P. Khoo and C.-H. Chen. (2011, August). “A distributed agent system for port planning and scheduling,” Advanced Engineering Informatics, 25(3), 403-412.
  • Chong, Y.T. and C.-H. Chen. (2010, January). “Management and Forecast of Dynamic Customer Needs: An Artificial Immune and Neural System Approach,” Advanced Engineering Informatics, 24(1), 96-106.
  • Chong, Y.T., C.-H. Chen and K.F. Leong. (2009, July). “A Heuristic-based Approach to Conceptual Design,” Research in Engineering Design, 20(2), 97-116.

  • Product Design & Development
  • Industrial Design
  • Design And Systems Engineering
  • Engineering Product Design